Play and movement
Published 2025-03-13
There was a time when kids climbed trees and jumped in puddles. Now, many spend more time in front of screens. But what does this mean for play and physical activity? Leo’s wanted to find out and surveyed 2,000 Swedish parents about how their 2–10-year-old children play, move, and use screens. The result is Leo’s Play and Movement Report – one of Sweden’s most comprehensive studies on this topic. It offers valuable insight into how actively children move today and how we can help them move even more.
“Play is much more than just a way to pass the time. It develops motor skills, social interaction, and emotional intelligence. Physical activity strengthens the body and helps prevent long-term health problems.”
– Joakim Gunler, Founder and CEO of Leo’s Playland
Kids Play Less - What Does It Mean?
The study confirms what many parents already suspect: children are moving less. Only two out of ten children meet the recommended daily amount of physical activity. 40% of parents say their children play less than they did in their own childhood.
A decrease in play is also visible in children’s motor skills. 27% of parents observe that their children struggle with basic motor skills like balancing or doing somersaults compared to previous generations. This is partly due to a decline in spontaneous outdoor play and active social interaction.
Screen Time vs. Playtime – Which One Wins?
Many parents know the familiar conversation: “Can you put that device down and go play outside?” And it’s for good reason. 53% of parents are concerned about their children’s screen time and feel it reduces their interest in physical play.
But all hope is not lost! 100% of surveyed parents reported that their children sleep better after an active day of play. Additionally, 88% of parents noticed that movement improves their children’s ability to concentrate. Physical activity is not just fun – it benefits children in multiple ways.